Tuesday, April 24, 2007

Selling The Farm

As a writing sample for a potential client, I was asked to pitch the place where I live -- in a two-minute version as well as a four-minute. I was amused by the result:

Two-minute version:

Down a lighted pathway and past a picket fence, your new home is waiting. Located at 2214 ½ Grant Street in the heart of dynamic Berkeley, Calif., this one-bedroom, one-bath cottage offers hardwood floors and upgraded appliances throughout. The completely revamped kitchen features a gas stove and stainless steel refrigerator, plus brand-new maple cabinetry and slate countertops in addition to a stackable washer and dryer. A spacious bedroom can easily accommodate a king-sized bed with room to spare, and a well-appointed living room and eat-in kitchen are ideal for entertaining family and friends.

Original baseboards and moldings add design appeal, while high ceilings accentuate this unique cottage’s generous square footage. Each lovely wood-framed window provides views of the surrounding greenery, and the front porch is a perfect place to relax in a rocking chair and take in the sunset at day’s end.

Step through the sliding-glass door in the bedroom or from a side door off the well-appointed kitchen, and you’ll find yourself in a peaceful backyard oasis. A newly built redwood deck is perfectly sized for outdoor seating, as well as a barbeque, and there’s plenty of room for you to create your own home garden.

This cottage is not just rich in charm and character – it also has a touching history. For two decades, the cottage at 2214 ½ Grant Street was a preschool known as McGee’s Farm. You’ll find them in the cottage’s vibrant color scheme as well as on the front door, which features a hand-painted zebra illustrated by a prominent Berkeley muralist whose child attended the preschool.

Walk down that pathway. Unlatch that gate. Come home to 2214 ½ Grant Street, a heartfelt home waiting for you to add your own colorful imprint.

Four-minute version:

Down a lighted pathway and past a picket fence, your new home is waiting. Located at 2214 ½ Grant Street in the heart of dynamic Berkeley, Calif., this one-bedroom, one-bath cottage offers hardwood floors and upgraded appliances throughout. The completely revamped kitchen features a gas stove and stainless steel refrigerator, plus brand-new maple cabinetry and slate countertops in addition to a stackable washer and dryer. A spacious bedroom can easily accommodate a king-sized bed with room to spare, and a well-appointed living room and eat-in kitchen are ideal for entertaining family and friends.

Original baseboards and moldings add design appeal, while high ceilings accentuate this unique cottage’s generous square footage. Each lovely wood-framed window provides views of the surrounding greenery, and the front porch is a perfect place to relax in a rocking chair and take in the sunset at day’s end.

Step through the sliding-glass door in the bedroom or from a side door off the well-appointed kitchen, and you’ll find yourself in a peaceful backyard oasis. A newly built redwood deck is perfectly sized for an outdoor seat as well as a barbeque, and there’s plenty of room for you to create your own home garden.

This cottage is not just rich in charm and character – it also has a touching history. For two decades, the cottage at 2214 ½ Grant Street was a preschool known as McGee’s Farm. Today, whimsical touches from that time abound. You’ll find them in the cottage’s vibrant color scheme as well as on the front door, which features a hand-painted zebra illustrated by a prominent Berkeley muralist whose child attended the preschool.

Ideally located in central Berkeley, this adorable cottage is an easy walk to many of the San Francisco Bay Area’s top dining, shopping, and cultural destinations – including the historic Chez Panisse, where California cuisine was born, as well as the renowned Berkeley Repertory Theater. The University of California’s flagship campus is a mere 15 minutes on foot, as is the Bay Area Rapid Transit subway, providing easy access to San Francisco.

A gem of a community, Berkeley is a one-of-the-kind mix of the intellectual, the progressive, and the delightfully offbeat. You can while away afternoons at the Berkeley Marina or sprawling Tilden Park, or just bike or stroll through the city’s many leafy neighborhoods. Berkeley is renowned for its diversity, its tolerance, and its commitment to tranquil, high-quality living in an exquisite climate. Its 12 elementary schools, and three middle schools are award-winning, and Berkeley High School has a well-earned reputation for academic excellence. Don’t miss this opportunity to live in the heart of this outstanding community.

Walk down that pathway. Unlatch that gate. Come home to 2214 ½ Grant Street, a heartfelt home waiting for you to add your own colorful imprint.

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