Tuesday, April 3, 2007

So you want to hire a freelance writer?

Great! First off, congratulations on being smart enough to know that good writing more than pays for itself. Good writing makes a great impression. Good writing sells.

A few tips for landing a good one:

- Know what you want before you go out looking for it. Don't post a vague ad. Don't hem and haw once you've got someone on the phone. Don't go back and forth with a thousand emails. Have a job description and be able to offer it in a succinct, specific way.

- Know how much you're willing to pay. Before looking to hire someone, do research as to current and reasonable rates. If for whatever reason you can't meet those, either (1) wait until you have the money to hire a writer; or (2) have a clear and specific incentive for a writer to take a reduced rate. These might include significant up-front payment, early payment, or other benefits. Don't expect a writer to reduce their rates because you drop phrases like "waiting for funding" or "non-profit project."

- Don't be shy about asking for work samples and references. A confident and professional writer should easily be able to provide you with both.

- Don't ask for an unpaid trial period. Don't ask them to write a "sample" for you without offering to compensate them for their time. A writer's samples should speak for themselves.

- Have assignments at the ready. Don't get to the point of hiring a freelancer and then say: "Uh, I don't have anything for you right now ..." Don't waste your time or theirs.

- Do take professional freelancers seriously. Value their time as you would your own. You'll be rewarded with a great employee and sharp copy.

1 comment:

Allison Landa said...

Thanks!

Glad it was appreciated!