Any freelance writer will eventually come across this situation: A potential client wants you to do work specific to his or her own business in order to prove your chops. The work could be as simple as providing a sample product description or as time-consuming as rewriting a website.
I give these requests the mechanic's test. They're the equivalent of pulling into my mechanic's shop, popping the hood, and saying: "Change the battery. If I like the way you do it, I may just hire you to fix the radiator."
I've been a professional freelancer for years. I've got clips to back up my abilities. When I'm asked to do free work to prove my worth, I keep my mechanic's business model in mind.
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